Liedekerke Wolters Waelbroeck Kirkpatrick has launched a complete rebrand that includes a new visual identity with changes to its logo and colour scheme, a new website and shortened brand name, Liedekerke. The rebrand reflects the firm’s client centricity focus that is the foundation of its culture and approach to service delivery and how it keeps on evolving and innovating to cater to the ever-changing needs of its clients.
Founded in 1965, the firm has grown from 4 to 200+ people and is today a recognised independent full service law firm. Based in Brussels and with a representative office in London, it has opened offices in Africa and consolidated its networks and relationships with leading law firms abroad throughout the years. While constantly re-inventing itself, it has maintained its strong values and solid reputation built on true grit and unwavering determination, which make Liedekerke the firm it is today.
Vincent Busschaert, Managing Partner of the firm comments: “We realised through the past years that the perception of the market did not completely fit with what we are and can offer. We needed to redefine our purpose and our mission, which is to be the go- to-firm that meets the legal business needs of our clients in an integrated fashion, in Belgium and beyond, building on our legal excellence, on our legal and sectorial knowledge and on our networks.”
François Tulkens, Chairman of the Board, adds: “Our vision is to operate with a focus on client intimacy, complementing our legal excellence with a permanent client- centric way of conducting business. We wanted to provide our clients, our networks and peers with the look and feel and user experience that truly reflects this purpose. We chose to create a visual identity which reflects our constantly changing environment, the passion of our people to deliver the best day after day.”