New guidelines for Influencer Marketing in Belgium
30/10/2018
In early October, the Belgian Advertising Council announced a “Recommendation for Online Influencer Marketing”. This text should provide clarity after the FPS Economy in May published a document on its own initiative, which received rather heavy criticism. The criticism came mainly because there was no consultation with the sector. In the meantime the Council itself organized consultations with the sector to come to these recommendations. ? We analyzed the main lines and give you the important takeaways from the Influencer Guidelines.
