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DISTRIBUTION / CONCURRENCE / CONSOMMATION


New guidelines for Influencer Marketing in Belgium

New guidelines for Influencer Marketing in Belgium
30/10/2018

In early October, the Belgian Advertising Council announced a “Recommendation for Online Influencer Marketing”. This text should provide clarity after the FPS Economy in May published a document on its own initiative, which received rather heavy criticism. The criticism came mainly because there was no consultation with the sector. In the meantime the Council itself organized consultations with the sector to come to these recommendations. ? We analyzed the main lines and give you the important takeaways from the Influencer Guidelines.

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Distribution sélective sur Internet : les mesures doivent être proportionnées

Distribution sélective sur Internet : les mesures doivent être proportionnées
29/10/2018

Le principe du réseau sélectif des produits Sthil (tronçonneuses, débroussailleuses, élagueuses, sécateurs à batterie) est légitime afin d’en préserver la qualité et d’en assurer le bon usage. Toutefois, les modalités restreignent de façon disproportionnée la concurrence (en l’occurrence, exiger une remise en main propre de ce type de produits et donc en imposant soit un retrait en magasin, soit une livraison en personne au domicile de l’acheteur, ce qui interdit de facto la vente des produits à partir des sites Internet des distributeurs).

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How free are you, as a dominant undertaking, to determine your prices?

How free are you, as a dominant undertaking, to determine your prices?
04/10/2018

You work for a company that is the undisputed market leader in its sector. In an attempt to optimally exploit this market position, you propose to the Board of Directors to raise prices substantially for those products where your company has the largest market share.

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Mr. Peter Wytinck

Un Acheteur ne peut plus faire valoir les remèdes prévus à l’article 1649 QUINQUIES du code civil après réparation par un tiers
01/10/2018

Par un arrêt rendu le 14 mai 2018, la Cour d’appel de Gand[1[ s’est prononcée sur la possibilité d’invoquer les remèdes repris à l’article 1649quinquies du Code Civil (« CC ») en cas de défaut de conformité dans le cadre d’une vente à des consommateurs. 

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Belgian Competition Authority consults on draft guide on the exchange of information on markets and prices

Belgian Competition Authority consults on draft guide on the exchange of information on markets and prices
20/09/2018

On 12 September 2018, the Belgian Competition Authority (“BCA”) published its draft guide on the exchange of information on markets and prices, and has submitted it to a public consultation.

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Improved legal protection of trade secrets

Improved legal protection of trade secrets
14/09/2018

The act of 30 July 2018 concerning the protection of trade secrets entered into force on 24 August 2018. The act implements a European directive and provides an extensive set of actions to protect undisclosed know-how and business information (trade secrets) against unlawful acquisition, use and disclosure.

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Improved legal protection of trade secrets

Improved legal protection of trade secrets
14/09/2018

The act of 30 July 2018 concerning the protection of trade secrets entered into force on 24 August 2018. The act implements a European directive and provides an extensive set of actions to protect undisclosed know-how and business information (trade secrets) against unlawful acquisition, use and disclosure.

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Belgian Supreme Court: joint lobbying activities do not constitute restriction of competition

Belgian Supreme Court: joint lobbying activities do not constitute restriction of competition
13/09/2018

On 22 June 2018, the Belgian Supreme Court confirmed an earlier judgment of the Brussels Court of Appeal annulling a decision of the Belgian Competition Authority (“BCA”) that imposed a fine on a group of cement companies for allegedly anti-competitive joint lobbying efforts vis-à-vis the Belgian public authorities.

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4,3 milliards : amende record infligée à Google

4,3 milliards : amende record infligée à Google
19/07/2018

Google a exigé des fabricants qu’ils préinstallent l’application Google Search et son navigateur (Chrome) comme condition à l’octroi de la licence pour sa boutique d’applications en ligne (Play Store). Elle a payé certains grands fabricants et opérateurs de réseaux mobiles pour qu’ils préinstallent en exclusivité l’application Google Search sur leurs appareils. Elle a entravé le développement d’autres versions d’Android non approuvées par Google (les «forks Android»).

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Legality of promotional games: the (red) devil is in the details

Legality of promotional games: the (red) devil is in the details
26/06/2018

Ellen, newly appointed Marketing Manager for the startup of the year, set herself an objective to increase the company’s revenue by 30% this year. An ambitious goal but with the World Championship of Football coming up there is hope.

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